There are two ways to lead an industry, by disruption or innovation. Several startups are competing today instead of leading their industries. There are two kinds of market leaders today, those dominating and those competing. There are people who have no business with the competition, they come into every industry to DOMINATE. Despite how challenging the Nigerian economy is right now, it has birthed a new generation of Africa's emerging market place leaders who are disrupting the African market through innovation and disruption in both tech and digitalized products. Brands like PiggVest, Boatnaija, Patricia.com, Opay, Taxify, Interswitch, Wakanow.com, Paystack, Flutterwave and new generation of global industrial players dominating their various industries. Compete or DOMINATE will leave you with two choices Compete or Dominate the market with proven secrets and analysis on how to apply principles that leads to commercial success.