Connecting with consumers: insights Engagement Conversations is a practice - based synthesis of the present realities facing brand owners in their effort to win the consumer pockets. The realities are driven on a multiplicity of digital, social and traditional media platforms shaping the outcome of consumer response to media communications. The millennia's, gen X, and the baby boomers make up the various categories of consumers driving the new marketing paradigm. The fact of the matter is that digital, social and traditional media platforms are best deployed complimentarily to obtain the best result in winning the consumer pockets. Welcome to the era of insights, engagement and conversations in obtaining the consumer interest in the purchase decision journey.