This book is 250 pages, made up of thirty-chapter and written specifically to provide guidance to startups and entrepreneurs who are finding new and effective ways to engage millions of surfers who are looking for products and services online, with the intention to drive traffic to their websites and to increase sales. It is rich in content, and it covers many critical topics about digital marketing, which will be useful to both entrepreneurs and students of media and communications. Some of the subject covered include website development and authoring, e-commerce, affiliate marketing; and social media, blogging, lead generation and product promotion. For those privileged to read this book, they will discover it contains enormous resources on digital transformation and innovation, covering some of the latest digital marketing trends such as Artificial Intelligence, Cloud Computing, Internet of Things, 3D Printing, Drone delivery services and many others.