Serve them Right: Make a Difference with Customer Interactions is an expertly written customer experience handy guide and manual for businesses serious about developing their capacity and growing their customer base. It is also recommended reading for young professionals in the service industry who want to blaze a trail and go that extra mile to be leaders and change makers in their field. Serve them Right employs various techniques to drive home its point, combining real-life scenarios, examples, lessons, and humor. It underpins the necessity for a healthy service industry in a country whose economic growth depends upon it and lays down the blueprint for achieving this feat. Mosun Shasore writes with clarity, deep knowledge and experience of customer service, she covers the many facets of this industry in broad strokes and in great detail. This book will deservedly be looked upon as seminal material for all customer experience managers and practitioners.