FINANCIAL SERVICES INDUSTRY

All financial services companies have undergone major organizational change in recent years. While there may be fewer people employed in the industry the demands on managers to achieve effective communication with internal and external customers have never been greater. The challenge of managing change encompasses corporate strategy, innovation of products, the technology to market and deliver them and environmental issues. While the issues, concepts and techniques addressed in this book are invaluable to any student or practitioner of financial services company management there are problems and solutions which will strike a chord with managers in any company seeking to position itself to best serve customer.